Buddi is a pioneering specialty streaming platform dedicated to pet enthusiasts, delivering a curated collection of shows, movies, and content tailored for pet parents and their furry companions. Launched on National Puppy Day in 2024, Buddi is accessible via watchbuddi.com and available in 90% of U.S. homes as of 2025. Our affordable subscription model—$7.99 per month or $79.99 per year—provides unlimited access to commercial-free, bingeable programming, positioning Buddi as the go-to destination for pet-centric entertainment. We reach profitability with just 75,000 subscribers, underscoring our lean and scalable business model.

Mission

At Buddi, our mission is to fetch joy and connection for pet people everywhere by creating an engaging, ad-free streaming experience that celebrates the bond between humans and their pets. Targeting Gen Z and Millennial pet parents—a young, innovative, and diverse demographic with strong interests in wellness, family, and community—we offer a mix of creator-made originals, movies, series, documentaries, and health featurettes. By focusing on pet-centric content, we aim to entertain, educate, and inspire, while giving back through regular donations to local and national pet nonprofits, fostering a positive social impact in the pet community.

Traction

Since our 2024 launch, Buddi has demonstrated strong momentum and customer loyalty. Key achievements include completing essential milestones in content development, platform rollout, and initial marketing efforts. We've seen a 19% year-over-year increase in subscribers, driven by word-of-mouth, events, and targeted digital campaigns on platforms like Meta, YouTube, and Amazon Ads. Our retention rates are exceptional, with 100% annual retention and 99.6% monthly retention, reflecting the high engagement from our passionate user base. On average, we secure 25 event sign-ups per day, and customer testimonials highlight the convenience of having all pet-related content in one place—no more endless scrolling. Influencer partnerships and bundling with other pet services have further accelerated growth, with a 1.26% engagement rate on social channels from January to July 2025. These metrics validate our model and set the stage for national scaling.

Market Opportunity

The pet industry represents a massive and expanding market, with 66% of U.S. households (86.9 million homes) owning a pet, according to Forbes 2023 data. Americans spent $136.8 billion on pets in 2022, marking a 10.68% increase from the previous year, fueled by rising pet adoption and humanization trends among younger generations. In parallel, the niche streaming sector is booming, with about two dozen low-cost specialty services experiencing significant subscriber growth over recent years, as noted by The New York Times in November 2024. These platforms build deep loyalty by catering to specific passions, a challenge for generalist services, per The Hollywood Reporter in June 2024. Buddi is uniquely positioned at the intersection of these trends, offering on-demand, creator-focused pet content that competitors like DOGTV or Bark TV lack in bingeability and ad-free viewing. With our focus on Pet Content Passionates—innovative, ad-receptive Gen Z and Millennials—we're tapping into a loyal audience ready for a dedicated pet entertainment hub, projecting substantial growth in this underserved niche.

Rule 506(d) Statement

Pursuant to Rule 506(d) and (e) of Regulation D under the Securities Act of 1933, as amended, Buddi hereby discloses that, as of the date of this offering, neither Buddi nor any of its directors, executive officers, general partners, managing members, or other persons performing similar functions, nor any promoter or beneficial owner of 20% or more of Buddi's voting securities, is subject to any of the "bad actor" disqualifications described in Rule 506(d)(1). This includes, but is not limited to, certain criminal convictions, court orders, regulatory sanctions, or other events that would disqualify the issuer from relying on the Rule 506 exemption. Buddi has conducted reasonable diligence to confirm the absence of any such disqualifying events, including those occurring before September 23, 2013, which would require disclosure under Rule 506(e). No such events exist that require disclosure, and Buddi is eligible to conduct this private placement under Rule 506.

Risk Disclosures

Investing in Buddi involves a high degree of risk and is suitable only for accredited investors who can afford a complete loss of their investment. The following is a non-exhaustive list of key risks associated with this early-stage startup investment in a pet-centric streaming platform. Prospective investors should carefully consider these risks, consult with their own financial, legal, and tax advisors, and review all offering materials before investing.

• Early-Stage Company Risk: Buddi is a startup with limited operating history, no significant revenues to date, and a business model that has not yet been proven at scale. There is a substantial risk that Buddi may fail to achieve profitability, leading to a total loss of investment.

• Market and Competition Risk: The pet entertainment and streaming industry is highly competitive, with established players like DOGTV, Bark TV, and general streaming services potentially dominating market share. Changes in consumer preferences, technological advancements, or economic downturns could adversely affect demand for Buddi's content, resulting in lower subscriber growth or retention.

• Regulatory and Legal Risk: Buddi operates in a regulated environment, including securities laws, data privacy (e.g., GDPR, CCPA), and content licensing requirements. Non-compliance, changes in regulations, or intellectual property disputes could lead to fines, operational disruptions, or increased costs.

• Operational and Execution Risk: Success depends on Buddi's ability to produce high-quality original content, acquire subscribers through marketing campaigns, and enhance platform features. Delays in production, technical issues, or failure to secure partnerships with influencers or pet brands could hinder growth.

• Financial and Liquidity Risk: Investments in Buddi are illiquid, with no public market for the securities and restrictions on resale. Buddi may require additional funding rounds, diluting existing investors' ownership. There is no assurance of dividends, distributions, or a successful exit event like an acquisition or IPO.

• Management and Key Personnel Risk: Buddi relies on a small team, including CEO Layla Kasha. Loss of key personnel, or failure to attract talent, could materially impact operations. The team may lack experience in scaling a streaming service, increasing execution risks.

• Economic and Macro Factors: Inflation, recessions, or shifts in pet ownership trends (e.g., due to demographic changes) could reduce disposable income for subscriptions, affecting Buddi's revenue projections.

• Technology and Cybersecurity Risk: As a digital platform, Buddi is vulnerable to cyberattacks, data breaches, or system failures, which could damage reputation, lead to legal liabilities, or cause loss of user data.

• Exit and Valuation Risk: There is no guarantee of a favorable exit, such as acquisition by a major media or pet company (e.g., Sony's purchase of Crunchyroll). Valuations may fluctuate, and investors may realize returns below expectations or none at all.

These risks are inherent to startup investments and could result in the loss of all or substantially all of your investment. Buddi makes no representations or warranties regarding future performance.

Any questions, please email contact@watchbuddi.com